Writing . . . writing . . . and writing. The book is nearing its end.
What’s next for the author?
Before you go crazy considering ALL the things to do for a book launch, focus on something closer to your current writing mind-set.
Every writing day is about producing new words. But it is also about editing what’s on page. You polish scene consistency, authentic characters, snappy dialogue, and just enough narrative to set any scene.
So, while completely enmeshed in the writing and rewriting, here is the perfect opportunity to search out book teasers for the upcoming book launch.
Remember, writing as a PROfessional requires authors to hone their craft, daily.
Teasers — DO’s and DON’T’s
FIRST– THERE is NOT a perfect number of words required to produce a great teaser. Don’t believe that it must be one paragraph . . . or two paragraphs . . . or three paragraphs. The word count isn’t important. The essence of the teaser — what is revealed — is, however, crucial.
My mother frequently used the Winston Churchill quote when I was in middle school. Oh, not the good speech part, but the short skirt part.
The concept of just long enough is what’s important.
SECOND — IF you lift text exactly from your WIP, the teaser may leave the reader scratching their head.
Consider editing the text for dynamic purpose. Does a line or two need to be removed? Is this text section filled with ‘he said/she said’, but it doesn’t really identify the characters? Is there NO scene setting in the lifted text and your characters have that ‘floating in space’ problem?
THIRD — YOU will need more book teasers than you think so it’s better to have loads in the hopper then sort through to cull out the best.
I start by sorting book teasers into short, medium, and long categories. If posting to Twitter, keep in mind the character count. If posting to Pinterest, keep in mind the pixel sizing. Consider where you plan to, initially, launch your social media blitz. Be clear on the parameters to successfully and EFFECTIVELY target that audience. Very often, less is more. Heavy text even on the greatest artwork becomes too cumbersome for readers to scan. Think about movie trailers and how many scenes are flashed on screen in 30 seconds. Concise and poignant is often the best bet.
FOURTH — INCORPORATE artwork into the teasers.
The graphic artist is still hard at work on the final cover design for my second book: Chasing Destiny. In the meantime, I utilized basic concepts and it gives me a working backdrop. Depending on your skill set with ‘artistically’ based programs, you may build any number of options. The point is to consider the best written offering to attach to the artwork for maximum reader impact.
As I write romance, I select short, medium, and long book teasers that will emphasize sexual tension between my protagonists.
“You could kiss me.” Jaycee’s whisper reflected the ache of her soul.
“I thought we didn’t have a relationship.”
Uh-oh, maybe she’d misread the clues. It had been a long time since she’d wanted to seduce a man. Scratch that. She’d never wanted a man the way she wanted Garrick Shapiro. Striving for a lighter tone, Jaycee gave his shoulder a playful poke. “I’m talking a simple kiss here.”
“There is nothing simple between us.” He stroked a thumb across her bottom lip. “Timing’s not great. You’ve already had a roller coaster day.”
“Don’t coddle me, Garrick,” she stressed. Reaching out, Jaycee took the initiative. He wasn’t immune to her, not if the fire in his eyes was any sign. “I’ve lived a lifetime with overprotective males. Assume I know my own mind.”
“Full sail ahead and damn the reefs, is that it?” He lifted his head, turning his gaze to the distant horizon as if searching for answers. “So, all you want is a kiss?”
Eyes the color of molten steel and filled with every woman’s dream of pure passion turned her way, capturing her breath and holding her a willing prisoner.
This was the look she’d waited for a lifetime.
When Jaycee didn’t immediately take the proffered material, Garrick extended it further. “Go on. It doesn’t bite.”
“What about you?” Embarrassed heat rushed across her cheeks. Great. Smooth. She’d lost what was left of her mind. With a face that probably glowed like a bright red fire truck, Jaycee reached up, pulling down hard on the brim of her baseball cap. “What I meant was . . . you were in such a mood before. . . earlier.” She jerked at the offered folder. “Never mind.”
“On the contrary, Ms. Donovan. It’s a fair question.” His grip tightened, not releasing their paper tether until she lifted her gaze. Flecks of amusement glittered in his glance. “I will admit . . . I’ve been known to bite, but only when invited.”
Wanting as never before, needing to be closer still, Jaycee slid into his warmth and melted into Garrick’s embrace. She was certain, the world ceased to spin because nothing at that moment—his future or her past—none of it mattered.
FIFTH — CONSIDER the audience for your genre. If writing fantasy, what teasers from your WIP best put the reader under your spell? If writing horror, what teasers from your WIP would scare the living bejesus out of them . . . and of course, make them want to turn the next page?
Finishing the book is a great and fabulous accomplishment. Be certain to celebrate the moment. But on the road to the end, gather a few of your written gems for use as Book Teasers.
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